If at all you are a graphic designer, then you understand that it relies heavily on visuals. This then means that when you are advertising yourself you need to use a platform that boosts the visibility of your work. Why not use a website for your marketing since it is cheap and efficient. Using websites does not guarantee you successful marketing especially if you do not know how to use it to your advantage. Here are some tips for using a website to market your graphic design business.
A website is hardly effective if there is no traffic to it. One of the most common ways of increasing web traffic would be the Search Engine Optimization. When web designers make your site visible in the search engine by use of keywords, it is known as SEO. If you wish to benefit from SEO then you should consider hiring an SEO specialist. These specialist know what to do to make sure that you do not get empty traffic instead you get traffic that will translate either to employment or sales.
There should be originality in your website. When you are original; in your website you will be appreciated for how your work is unique to you especially for those looking for something different. If it is your fonts or layout that makes you unique, then by all means, use it. While designing your website you can take as many calculated risks as you can to set yourself apart.
Just like the way your CV needs to be updated and appealing, you should do the same for your CV on the website. Changing its layout is a good place to start when redesigning your website. Do not fail to show your educational and professional information in a way that is simple for the visitors to your website to read. If you have other sites, and social media channels then make a point of linking them to your websites.
Do not leave your social media channels abandoned, make sure that you are active in them as well. This is because many employers look at your social media too to understand your personality better. You should link your social media channels to your websites to make it easy for potential employers to access your channels.
Since it is through your website that you show off your work make a point of laying out your work appealingly. As you choose a layout look for one that best visually portrays your work.